"Today's announcement is a historic milestone with LiveWire set to become the first publicly traded EV motorcycle company in the U.S. ![]() Jochen Zeitz, Chairman, President and CEO of Harley-Davidson: LiveWire will draw on its DNA as an agile disruptor from the lineage of Harley-Davidson, capitalizing on a decade of learnings in the EV sector and the iconic heritage of the most desirable motorcycle brand in the world. As a strong and desirable brand with growing global recognition, LiveWire plans to develop the technology of the future and to invest in the capabilities needed to lead the transformation of motorcycling. ![]() LiveWire plans to redefine motorcycling as the industry-leading, all-electric motorcycle company, with a focus on the urban market and beyond.
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